I had the excellent opportunity to work on a functional, clean design for Airstream's Media kit materials. The Airstream Media site is a hub for all of the company's PR materials which include press releases, press release kits, photography, and video. I had a great time wire-framing, designing and thinking through UX with a team for this project.
I worked on this icon set at Element Three with Grace Johnson! We did a full set of 60 icons for a data-focused company and my favorites were the weather set. We used a grid system to keep things consistent and went as minimal as we could!
Ad set for Kingspan US done at Element Three. We created a quick, educational campaign for Kingspan's line of insulated metal panels.
It was important to make sure the target audiences, architects and contractors, associated Kingspan with insulated metal panel offerings, so we created ads to inform readers with “lessons” and diagrams. Using the term Panel•ol•ogy to define Kingspan’s product, the ads were smart, visually unique, and ran in five different publications.
Check this project out on elementthree.com!
Plants + Books + Design happens to be my happy place, so designing this book was such a great project for me! Our team was lucky to partner with talented blogger and photographer Cassidy Tuttle of Succulents and Sunshine.
My goal for this book was to highlight Cassidy's gorgeous photography and make it simple for readers to navigate and use the information provided. I loved doing the Reference and Glossary sections at the back!
Proud to say that this book is a best-seller on Amazon with a bunch of great reviews!
My brother-in-law Max Wellman is the general manager (and frequent host) at Des Moines' newest jazz club, Noce. I've been working with him over the last few months to create a variety of event materials for all of their upcoming shows!
I've followed Sabrina Smelko's work and blog for a while now, so I jumped at the chance to design a letter for her project: 365 Days of Type. Participants volunteered to design a specific number and Smelko posted designs each day of the year. I chose a number with nice parallels so I could experiment with flat structural planes.
Since joining the chorus in the fall of 2015, I've experienced the group's transformative and genuine positivity. A branding of the newly independent Indianapolis Women's Chorus was due. I worked with board members to develop a logo that spoke to the group's inclusive, feminine and powerful nature.
Idiot's Guides: Nail Art was the first book assigned to me at Alpha. Going through the editing and designing process for an entire book was sometimes overwhelming but I learned a ton throughout the process! Emily Draher of the popular blog The Lacquerologist wrote, painted, and modeled for every photo. She was full of helpful tips and came up with more than 75 designs for the book!
My first official lettering job was for my favorite person, my sister. Katy and Max had the most beautiful wedding in October. I helped out with signage, print design, reception photography, and squeaked out a maid of honor speech. This was one of my favorite weekends.