I had the excellent opportunity to work on a functional, clean design for Airstream's Media kit materials. The Airstream Media site is a hub for all of the company's PR materials which include press releases, press release kits, photography, and video. I had a great time wire-framing, designing and thinking through UX with a team for this project.
Ad set for Kingspan US done at Element Three. We created a quick, educational campaign for Kingspan's line of insulated metal panels.
It was important to make sure the target audiences, architects and contractors, associated Kingspan with insulated metal panel offerings, so we created ads to inform readers with “lessons” and diagrams. Using the term Panel•ol•ogy to define Kingspan’s product, the ads were smart, visually unique, and ran in five different publications.
Check this project out on elementthree.com!
Any time I can combine my nerdiness for plants with design I'm a happy gal, so designing this book was a dream project for me! Our team was lucky to partner with super-talented blogger and photographer Cassidy Tuttle of Succulents and Sunshine.
My goal for this book was to highlight Cassidy's gorgeous photography and make it simple for readers to navigate and use the information provided. I loved doing the Reference and Glossary sections at the back!
Proud to say that this book is a best-seller on Amazon with a bunch of great reviews!
Liz and I work together at Element Three so this was especially fun! She wanted a good option for their Save the Date, so we shot a few after work one day. A quick little shoot with these two was refreshing!
I worked on this icon set at Element Three with Grace Johnson! We did a full set of 60 icons for a data-focused company and my favorites were the weather set. We used a grid system to keep things consistent and went as minimal as we could!
My brother-in-law Max Wellman is the general manager (and frequent host) at Des Moines' newest jazz club, Noce. I've been working with him over the last few months to create a variety of event materials for all of their upcoming shows!
I was SO excited when my oldest friend, Katie Stouffer (who I shoot weddings with!) wanted to have a quick family session at the beautiful Coxhall Gardens in Carmel. She pulled out all the stops with their outfits and we made sure to get just the right golden-y time of day! I've grown up with Katie, so documenting her sweet young family was really special.
I've followed Sabrina Smelko's work and blog for a while now, so I jumped at the chance to design a letter for her project: 365 Days of Type. Participants volunteered to design a specific number and Smelko posted designs each day of the year. I chose a number with nice parallels so I could experiment with flat structural planes.
Since joining the chorus in the fall of 2015, I've experienced the group's transformative and genuine positivity. A branding of the newly independent Indianapolis Women's Chorus was due. I worked with board members to develop a logo that spoke to the group's inclusive, feminine and powerful nature.
Idiot's Guides: Nail Art was the first book assigned to me at Alpha. Going through the editing and designing process for an entire book was sometimes overwhelming but I learned a ton throughout the process! Emily Draher of the popular blog The Lacquerologist wrote, painted, and modeled for every photo. She was full of helpful tips and came up with more than 75 designs for the book!
One of the first in-house projects I got to work on with Element Three was the annual Holiday Card. For 2015, the creative team decided to illustrate a '12 Days of Christmas' button pack. I was assigned 'Four Calling Birds'. Super fun project!
My first official lettering job was for my favorite person, my sister. Katy and Max had the most beautiful wedding in October. I helped out with signage, print design, reception photography, and squeaked out a maid of honor speech. This was one of my favorite weekends.