Wabash Farmer's Market

The farmer’s market located in my hometown of Wabash, Indiana lacked a cohesive design strategy. Working alongside marketing directors I created a custom logotype, color palette, icon set, and various promotional print pieces to increase the market’s visibility on a community-wide level. Maintaining a level of sophistication while creating a hometown feel for the market was an important aspect of the design process. 

WFM_logo.jpg
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WFM_board.jpg
WFM_icons.jpg
WFM_banner.jpg
WFM_tote.jpg