Ad set for Kingspan US done at Element Three. We created a quick, educational campaign for Kingspan's line of insulated metal panels.
It was important to make sure the target audiences, architects and contractors, associated Kingspan with insulated metal panel offerings, so we created ads to inform readers with “lessons” and diagrams. Using the term Panel•ol•ogy to define Kingspan’s product, the ads were smart, visually unique, and ran in five different publications.
Check this project out on elementthree.com!